The design of all Shake Shack restaurants are inspired by the iconic first burger stand located in Madison Square Park in New York City. Its corrugated zinc walls, twinkling café string lights and ivy clad roof all serve as key references in later iterations of the brand, while each location is allowed to form new associations with their respective cities across the country. Locations in Austin, Texas, Paramus, New Jersey, and Chicago, Illinois uniquely interpret the Shake Shack identity. Wood-cross bracing in the Chicago restaurant nods to the iconic architectural expressions of the city’s skyline. Bright silver metals juxtapose with a boldly patterned tile at the New Jersey location while a custom light fixture anchors the dining room and recalls the string lights of Madison Square Park. In collaboration with Aria Group Architects and DNA Architects.