A new wave of design-centric boutique hotels is sweeping across the United States. From coast to coast, these properties aim to be homes away from home and they often pay tribute to their particular surroundings. Think residential-feeling interiors and stylized vignettes that feature local artwork, curated bookshelves, and scene-stealing pools.
“American travelers are craving a sense of place, one that’s rich with history and heritage,” says Andrew Alford, chief creative officer of Graduate Hotels. “Guests want to feel they have arrived in a distinct location when they wake up in the morning.”
Hotels with their own design language also tell a story. “People care about how hotels interact with local galleries, the restaurant scene, fashion boutiques, nightlife, and cultural festivals that personify where things are going next.” says Avi Brosh, founder of Palisociety hotels.
With an attention to detail that happens to be highly photogenic, these hotels are hits on social media, too. “They’re beautiful spaces that people want to talk about, take photos of, and share on social,” says Daniel Caudill, Shinola’s creative director. Palisociety’s Brosh agrees. “These types of places and experiences inspire long after returning back home from your travels.”
Original article published on National Geographic.